Six things I learnt at The Blogcademy

Last week I attended the glittery whirlwind also known as The Blogcademy. I walked into the beautiful renovated, Prahan warehouse venue on Wednesday morning full of a strange mix of nerves and excitement. I traded my usual black uniform in for a neon orange skirt and I was ready to dive head first into the guts of the business with three savvy, business minded, inspiring ladies.

Honestly I wasn’t exactly sure what I was expecting. I knew that I had been given a huge opportunity to attend this workshop because I made a cute stop motion video, I knew that I had been reading these women’s blogs on and off collectively for about 8 years and I knew that my expectations were super high because of everything fabulous that had been sent my way. Over the course of the two day workshop, I made quite a few notes and doodled a lot in my journal so I thought I would share six of the key things that I learnt at The Blogcademy.

1. Networking is boss. The biggest thing that I took away from the 2 days was, without a doubt, meeting the awesome other ladies who decided to also attend the workshop. The girls were intelligent, funny and honest. I quickly made real connections, none of this fake disingenuous bullshit, which I found really valuable after the first day of the workshop. I met woman that were quirky, focused and honestly, pretty damn inspiring. Woman from all different walks of life that I almost certainly wouldn’t of met otherwise. I see many cocktails in our future.

2. Multitasking is imperative, but investment is King. One of the things that myself and a few of the other blogcadettes realised fairly early in piece was that the message of “do what you love and outsource the rest” was front and centre of this workshop. While, for the most part, I was impressed with the way the Headmistresses divided the modules to their subject expertise. This in turn also gave them time to also facilitate their social media presence and respond to the email monsters lurking in their inbox’s. Multitasking. Love it. I think multitasking is hugely vital, in fact I am the queen of having 15 things on the go, but I realised that investment and even more importantly genuine interest in what you are doing, or selling, or even what you are putting out to the world is absolutely above all else the most important thing.

3. People can tell if you are authentic from a mile away. One of the biggest things the Headmistresses spoke about was being authentic. Being true to who you were, not trying to fit in a box, and not trying to replicate what is already out there. Personally, I believe a lack of true authenticity sticks out like sugar at a keto party. Its so damn obvious to me. Body language, tone, even the way you sign off your posts. But from what I have seen across the board perhaps it is not so obvious to others. This totally links to number two but I decided it needed a point all on its own because its so damn true. No matter who you are, how popular your blog is, if you aren’t the same in real life as the person you are when you write or share or even fricking instagram, it can be rather startling, and hugely disappointing.

4. You are your brand, and your brand is everything. The founder of amazon, Jeff Bezos once said “Branding is what people say about you when you’re not in the room” I feel like this is absolutely perfect. I want Hello Tillie to be a direct reflection, and extension of who I am. But I know I am not everyone’s cup of tea. And that’s ok. I am completely ok with that. There are people who aren’t going to get what I do, or why I do it, hell sometimes I don’t even know why I do it. The hope is, however, that it reflects who I am. That this place is part of me, it is my online home. And it is who I am at my very core, even if that’s messy and confused and a little bit brazen.

5. I ain’t quitting my day job. The goal for me was never to become a full time blogger. People often talk about hating their day jobs. I love mine. I have my creative outlets, I photograph, I paint, I make scrapbooks for fun. I have a little etsy store that I love designing for but I also love that I can have a little break if I want to. Honestly, after discussing monetisation at The Blogcademy, I realised that to me, it feels a bit skeezy. Embeding links so you make money of peoples clicks, blogging lists for the sake of affiliate links, and getting sent product to review or giveaway [That new whizz bang kitchen appliance is never going to pay your rent baby] I dunno the whole thing feels a bit spammy. It doesn’t feel authentic, and it just doesn’t feel me.

6. Perception is not always reality. Much like anything, what you put out to the world (mostly through social media) is not always the reality of the situation. We don’t share the slapped up leftovers dinner photos and we creatively crop out the pile of washing sitting on the other end of the couch. We share the smiles, not the tears, or the boredom, or the monotony of just ‘another day.’ Why would we? This unrealistic reality is constantly perpetuated with perfectly curated images, snapshots of well designed products and glowing testimonials. Sometimes, the things that you present aren’t reality. There are cuts and bruises, there is real life behind those pretty images. I was probably a bit disillusioned by all the glitter and the imagery and the eloquent vibrancy of the lovely headmistresses who run the workshop, but really, that’s marketing for you. And when its all said and done all three of those ladies do it exceedingly well.

So. Lets assess. Am I glad I won the scholarship? Heck yes I am! Did I have a good time? Totally. The networking, the photo booth, the connections and the discussion was super interesting.  All in all, The Blogcademy was a very basic beginner’s guide to blogging that I think had become a little bit second nature to the lovely business savvy woman who have made it in the bizarre world of online success. If you knew nothing, it would of been the perfect introduction to starting out, for the rest of us, it might of been a little simple. But hey, what it did do was give me a few things to think about as I move forward with Hello Tillie, which can’t be a bad thing right?


  1. This is totally awesome, and super spot on! Meeting all you ladies was the #1 for me, too :) x

  2. Thanks for sharing this Tillie! Sounds like such a fun & insightful experience. I enjoyed living vicariously through this article :)


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